When your pet’s health goes down the drain, one of the first signs is the quality of their coat and skin. Dull, brittle fur, excessive shedding, and dry, itchy skin are all signs your poorly pup needs attention. And if this is the case, where should you start? Their nutrition!
Switching to a Species Appropriate Raw Food (SARF™) diet can have a huge impact on your dog’s health. From customer success stories to scientific backing, this article will explore why raw food improves dogs’ skin and coats.
The science
One of the clearest indicators of a pet’s health is a radiant coat and healthy skin. The skin is the largest eliminative organ, so its condition and particularly its coat will reflect one’s internal health. When your pet receives the perfect balance of nutrients in highly digestible forms, the body fuels its essential functions first, before distributing excess nutrients to the skin and coat.
Raw food diets are abundant in organic minerals, which fuel cell growth and strength, along with essential fatty acids, particularly omega-3 and 6, which help reduce inflammation, strengthen the skin barrier and support healthy hair growth. They also deliver proteins in their natural state, offering greater bioavailability – making them easier to absorb and metabolise. Additionally, raw food is minimally processed, meaning natural fats and fatty acids preserve their maximum nutritional value.
Other key factors include the moisture content in raw food compared to supermarket kibble. Raw diets introduce high levels of moisture, in comparison to kibble, which is often heavily processed and dry. In the wild, dogs naturally get 60% to 75% of their moisture from prey, whereas most dry dog foods account for 10% of moisture. For context, a raw diet provides a range of 65% to 80% of moisture content. Receiving the right moisture levels is key to the benefit of our pups’ (and our) health, mainly due to the fact that 70-80% of the body is made up of water, meaning that a raw diet supports your dog not only externally, but also internally. As proper hydration restores essential oils and minerals to your pup’s coat, it gives it that sleek and shiny look!
What owners report
Beyond the science, many raw feeders noted remarkable improvements in their dogs’ coat quality after switching to a raw food diet. Our 11 years as sure4pets prove this, as many owners have consistently reported shinier, healthier fur and better skin after switching to a SARFTM diet. And if you browse through our customer stories, you may notice a clear pattern – as each dog’s health improved, their coat reflected it!
Paws! Should I make the switch?
Switching to a raw diet does so much more than improving the quality of your pup’s fur, granting the necessary nutrition to thrive (and in turn, having a lovely, shiny coat to show for it)! Here at sure4pets, we believe in providing our pets with a species-appropriate raw food (SARF™) diet due to various health benefits.
Do you want your pup’s skin and fur to glow like their health? Switch to raw feeding and provide your dog with fresh organic minerals, protein, and nutrient-dense meals that get their tails wagging instantly. Read about our recommended diet here.
Check out our selection of raw food and notice the difference in your pup’s fur and demeanour today!
