Itching & Scratching

Itching and scratching has become a common place with many dogs and cats, amongst chronic ear infection, hot spots and disease! In some cases it can be mites or topical skin issues however in many cases it’s actually the body detoxing/cleaning itself!

When the body is in a state of detox/cleansing, which is ultimately healing, it can display many symptoms, some are mentioned above, but there are many other excessive signs of detoxing/healing symptoms, these symptoms and more on detoxing can be found on our detox page.

Understanding The Symptoms Of Itching, Scratching and Illness!

From my experience, study and research over the years, I have found that in almost 98.9% of the serious skin conditions that any animal can suffer, the root cause is an enormous amount of accumulated toxicity/acid in the animals system.

The cleansing, filtering eliminative organs or systems of the body (spleen, kidneys, colon and of course the skin) are saturated and even clogged from the chemical/toxic laden living and in their weakened, clogged condition are no longer able to do their designed function-clean the blood and eliminate the toxins.
To ultimately grasp what’s going on with the physical body, we have to better understand cells, blood and Lymph! The physical body is said to be made up of trillions of cells (around 76 trillion) the blood feeds the cells with minerals, nutrients and oxygen and the lymphatic system removes the waste, which is simply acid. There are only two sides to chemistry acid and alkaline, and in the middle, where health and homeostasis is found is a pH of around 7. When the lymphatic system along with (lymph nodes – which act as cess pits breaking the waste down) are blocked the waste begins to back up into the cells. This leads to inflammation/acidosis, acid is corrosive, which leads to degeneration of the cells, at the root of all disease and illness is inflammation, inflammations is acidosis and vise versa.

The skin is the largest eliminative organ filter in the body and when the other eliminative organs are burdened/damaged the skin will take on more than its share of work to remove these wastes and again ultimately acids. When this happens we see various reactions naturally occur–itching, scratching, chewing, clawing, digging, bleeding, hot spots, bald patches, open wounds, sores, loss of hair, etc, all are from a result of the fact that acid is corrosive! As mentioned, there are to sides to chemistry Acid and Alkaline anything below Ph 7 is on the acid side! Please see our detoxing or fasting page for more information about how to heal the body.

Raw Diet

Raw meat, bones, and organs – no grains or vegetables – dogs are carnivores. This one action step alone is able to do more for your dog or cats overall-health and well being than anything else. The (SARF™) Species Appropriate Raw Food now being offered and available, can be digested/processed naturally and effectively so the minerals and nutrients can be fed via the blood to feed their body’s cells, creating health and homeostasis.

Dogs, cats and any other animal for that matter are not designed to eat cooked or processed foods, every single animal that lives in the wild (and it is said that there are 80 million different species) “naturally” only consume a diet that is A, raw and B, species specific to them -whether herbivore, or carnivore. Incidentally there is no evidence of cancer, arthritis, diabetes, hip dysplacia, crutiate ligament disease or the need for vets. Dogs being carnivores, are not designed or equipped to eat cooked foods in the first place, let alone processed foods, grains and vegetables. So by feeding kibble or even canned pet foods to our dog or cat means we will never be able to provide them with a food that their body was naturally designed to process.

Pet food manufactures tell you that the food is complete and balanced nutrition for your pet and even list the nutrients on the label. However, these nutrients listed are either what was available prior to the processing of the ingredients or it is a list of the synthetic nutrients that were sprayed onto the end product before sealing the bag. So, if there is any nutrition at all in the processed food, please know that it is not coming from the ingredients of meat, grains and vegetables they started out with since that has all been destroyed by the processing and cooking at the high temperatures used in the processing. These synthetic “foods” cannot feed the cells that make up the physical body.

Strengthen The Immune System

The key to self-healing (yes the body is designed to heal itself and does this better when fasting which has been also proven scientifically! We can in some cases keep the cells nourished and try to bring back homeostasis which is basically an overall balanced body pH of around 7 anything lower than this and the body is in a state of acidosis. Remember acid is corrosive and is at the root of all disease and illness) plenty of fresh spring water should be given during fasting and we can also use bone broths to help feed the cells and re-balance the pH during the fast.

So a strong defence system (immune system) protects from everything such as harmful bacteria to out of control cancer cells (Cancer can only exist in an acidic environment). One of the main problems today is the great focus/war on bacteria-pathogens and we see the use of drugs such as steroids and antibiotics (acids) which are used to kill harmful bacteria. They do not discriminate – they kill the “good or friendly” bacteria that make up a large part of the immune system in the process. They do NOT have any affect what so ever on what weakened the immune system in the first place Acidosis! This is why animal naturopaths such as myself, focus far less on things that cause disease and more on how to restore and maintain wellness – re-balance the body and feed the trillions of cells that actual make the physical structure we see.

The chronic diseases we commonly see in animals (and humans) have their basis in an immune system imbalance, e.g. diabetes, allergies, asthma, thyroid disease, inflammatory bowel diseases, repeated/chronic ear infections, cancer, etc. but all these dis-eases have just one thing in common at the root of all disease and illness is inflammation, inflammation is acidosis and vise versa! The body has the ability to heal itself, when we begin to allow it to re-balance regain a body pH of around 7. Fasting and providing a SARF™ Species Appropriate Raw Food diet will help to provide this and in turn strengthen the immune system.


Exercise is actually an immune enhancer. It creates immune enhancing chemicals, and increases oxygen, which helps fight antigens more effectively. In some cases our dogs and cats are not getting as much exercise as they need. Play more games of fetch more often than once a week, take longer, brisker walks. Get the heart rate and respiration up at least once day.


Our dogs and cat companions sadly spend far too much time indoors, they need to be in the sunlight more. Sunlight supports and strengthens the immune system, lowers blood sugar and blood pressure, utilizes calcium and phosphorus, increases red and white blood cells, calms the nerves and increases adrenaline; it reverses jaundice; it increases circulation; and it helps eliminate or “detox” pesticides and other chemicals from the body’s system. Natural Remedies to ease symptoms will not remove the cause.

Read our customer stories to see the progress they’ve made!

“would like to say a massive thanks to Gareth today for taking the time to explain all my concerns with my 2 year old akita the knowledge you have is amazing”

With kindest thanks to Dr Jeannie Thomason for allowing us to use this piece.

While you are switching to a raw diet and or putting your dog or cat through a detox you may need want to use a natural remedy of some kind to help ease the symptoms of itching or discomfort, which is caused due to the toxins/acids blowing through the skin.

We have a few natural products on our website that help and aim to treat the above issues and assist with the detox at the root cause, rather than just addressing the symptoms, CBD which can be bought in store and Bone Broth. We also have many other natural products online and in our shop to help with detoxing/healing and also to help keep them chemical and toxin free.

Wild Wash shampoo for itchy or dry coats is a natural pH balanced pet shampoo with super conditioning and anti-irritating Soybean Phospholipids and Neem; a natural flea deterrent, with its anti-inflammatory, antiviral, antifungal, antiseptic, antioxidant and anti-carcinogenic properties. Nutrient rich Sea Kelp nourishes and promotes hair growth whilst Aloe Vera soothes and calms.

Wild Wash shampoo for sensitive coats puppies & kittens is a natural pH balanced pet shampoo with super conditioning and anti-irritating Soybean Phospholipids and Neem; a natural flea deterrent, with its anti-inflammatory, antiviral, antifungal, antiseptic, antioxidant and anti-carcinogenic properties. Nutrient rich Sea Kelp nourishes and promotes hair growth whilst Aloe Vera soothes and calms.

We are driven to help pets live longer, happier and healthier lives with raw food.
For more information on how we can help you and your pet get in touch!


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