about sure4pets
we’re sure4pets, a group of pet-loving fanatics driven to help pets live longer, happier and healthier lives with raw food.
how we came about
At Sure4Pets, we’re passionate about keeping your pets healthy and happy with a Species Appropriate Raw Food (SARF™) diet.
Our journey began in 2014, when Gareth, our Director, opened shop in Barnsley. His experience with his beloved bulldogs, Charlie and Oli, led him to rethink traditional pet food. After Charlie’s early passing – caused by poor diet and unnecessary treatments – Gareth was determined to find a better way.
Switching to a raw, natural, species-specific diet made all the difference for Oli, proving that real food leads to real health. Now, over a decade later, Gareth remains committed to helping pet owners give their companions the nutrition they truly need to thrive.
our mission
We want to encourage and help more people understand the benefits of a SARF™ diet and how it can benefit pets in the long run.
We live by our motto: “It’s about the health of the pet, nothing more, nothing less.”
We work to understand the root causes of poor health and find a resolution by improving pets’ mineral and nutritional needs.
A poor diet can do more damage than you think. So our mission is to help pet lovers take a natural approach to feeding, helping improve their pet’s quality of life now and in the years ahead.
meet our pawfessional taste testers
Both Oli and Charlie have now passed. They were Gareth’s fur babies and one of life’s many teachers. They are solely responsible for the creation and birth of sure4pets, so they live on helping us to try and ensure that other fur babies eat healthy to help ensure they live healthy, happy lives.
- Breed: British Bulldog
- Owner: Gareth, Director
QA food testers
Ralph is a lazy, loving boy who greets us on two feet – usually for food. Definitely Daddy’s boy!
Bad habit: Eats cat poop.
Lola, our loud-snoring pig, keeps us up at night but loves splashing in water.
Bad habit: Eats Ralph’s poop.
- Age: 8 and 6
- Breed: French Bulldog & Lhasa Apso
- Owner: Kayley, Office Manager/Social Media
taste tester
Charlie is a Cocker Spaniel who loves nothing more than running around and playing.
Bad habit: He loves to hump his bed lol.
- Age: 9 months
- Breed: Cocker Spaniel
- Owner: Holly, Store Assistant/Raw Advisor
senior food bowl licker
Evie is a recue dog who loves walks and enjoys being served any type of raw meat. Her favourite treat is day-old chicks
Bad habit: She will whip you constantly with her waggy tail lol.
- Age: 11
- Breed: Staffy
- Owner: Joe, Manager/Raw Advisor
taste tester
Elsie loves attention from anyone with a ball or a stick, well anything really that she can play fetch with. She loves a good walk and being in water.
Bad habit: Elsie likes to shake off the water standing next to you lol.
- Age: 2
- Owner: Scarlett, Store Assistant/Raw Advisor
taste testers
One of Natalie’s 4 chinchillas throws poop when he’s annoyed – total Ace Ventura vibes!
Bad habits: The cats wake her up for food, with Oscar’s preferred method being to jump right onto Natalie’s head.
- Breed: Moggies, Ragdoll Cross
- Owner: Natalie, Raw Advisor
taste testers
Pearl and Luna are inseparable sisters. Pearl may not be the smartest, but when it comes to stealing treats, she’s a pro!
Bad habits: Pearl jumps onto the counter, opens cupboards with her claws, while Luna watches. Once the treats hit the floor, Luna grabs them before Pearl even gets down!
- Age: 1 & 1
- Owner: Jordan, Store Assistant/Raw Advisor
what our customers say
local delivery
live within 20 miles? we deliver wednesdays & thursdays
local collection
collect your order in our local store for free!
courier delivery
nationwide delivery via our secure courier service
