Call Us Today: +44 (0) 1226 693 150|



Yes, Yes, Yes “BUT” they must be Raw! When bones are cooked they become Hard & brittle, this can lead to chipped/broken teeth or choking.  A bone in its natural form is soft, flexible and very easily digested by the powerful stomach acid dog’s & cat’s produce.
Raw meaty bones (RMB’S) are part of the balanced and complete diet your pet needs. Bone in its raw natural form contains much needed Nutrients like Glucosamine, Chondroitin, essential fatty acids, calcium & phosphorus.
sure4pets provide a wide range of raw meaty bones, these will provide your pet with great behavioural and emotional benefits, our mince meat range offers 10% ground bone content that will provide the nutritional benefits stated above. Please note however nothing comes risk free and too much of a good thing can cause

A raw meaty bone (RMB) also acts like a tooth brush helping to keep your pets teeth strong, white and gums healthy, we recommend feeding RMB’s to your dog around 2 to 3 times per week, these raw meaty bones can often contribute to your dogs daily feed allowance.
You can choose the most appropriate raw meaty bone from our RBM range (the bigger the bone the better) this helps to reduces the risk of it becoming a choking hazard, because dogs are naturally greedy animals they will try to consume it quickly, smaller bones are sometimes consumed without much chewing, before they attempt to swallow them, this then produces the gagging  / chocking symptoms. 

Yes,Yes,Yes! This is the best time to introduce your pet to a raw diet. Remember, this is the diet that nature intended and would be the staple diet your dog would eat in the wild. We can in fact start to wean puppies on to their species appropriate raw food diet at just 3 weeks, people often give chicken or duck wings, to help them learn how to chew.

Feeding a SARF diet can very often solve problems with stomach sensitivity or other gut issues! As cooked, processed, high grain & starch based foods are unnatural for our pet’s diet & digestive needs they cause an  irregular digestive pH level, creating stomach sensitivities and digestive issues.

This is normal and how they should be; if you speak to any of our raw feeders they will have experienced exactly the same with their dog/s. Because sure4pets food has the right ratio of meat, bone & offal your dog’s stools are smaller, firmer and less smelly, the reason for this is because you’re dog/s are getting the correct nutrients with no additives or fillers, this means less waste is produced.

It has been proven that, domestic dogs and wolves are 99.8% genetically identical! They are carnivores!! A dog’s main diet in the wild is raw prey (meat, offal, bone). They will eat virtually everything – the flesh (a great source of essential protein), fat (a source of energy), bone (a source of calcium and other minerals), muscle, organ meats and stomach (an excellent source of enzymes, minerals and pre-digested plant material). In the wild they eat very little vegetation at all and no grains. Dogs have a relatively short foregut and a short, smooth, unsacculated colon. This means food passes through quickly. Vegetable and plant matter, however, needs time to sit and ferment. This equates to requiring longer, sacculated colons, larger and longer small intestines, and occasionally the presence of a caecum. Dogs have none of these, but have the shorter foregut and hindgut consistent with carnivorous animals. Dogs also do NOT normally produce the necessary enzymes in their saliva (amylase) these start the break-down process of carbohydrates and starches; amylase in saliva is something omnivorous and herbivorous animals possess, but not carnivorous animals. This places the burden entirely on the pancreas, forcing it to produce large amounts of amylase to deal with the starch, cellulose, and carbohydrates in plant matter. 

If for your own sake you feel the need to feed some kind of vegetation, keep it as close to what a wolf or wild dog would eat naturally, such as organic sprouts or leafy greens, Don’t pulverise or juice them though and only feed small amounts. Don’t feed carrots, broccoli squash etc, it has never been observed to see a wolf in a veg patch eating these types of omnivore foods. However they have been observed in pastures killing and eating sheep, cattle, chickens from pens, Fruits, organic blue berries , rasberries and blackberries but only when they are scavenging because they were really hungry!!

There are many things that can compromise your pet’s health, immune & digestive system but first and foremost it’s nutrition (75-80% of health comes from nutrition, because 75-80% of the immune system is housed in the gut, the immune system protects the body from virus and bacteria)  Kibble / biscuit or tinned “foods” are processed / synthetic, this means they have been rendered, over cooked, over processed, & will contain artificial vitamins & supplements, despite of what food went in at the beginning of the process ie, organic meat & veg, these ingredients are of a much poorer quality & are no comparison to fresh, whole, raw foods.

There is a calculator on our website and an ideal body condition chart, the calculator has been used in raw feeding for around 50 years, is proven and it works – but is only however a guideline, the ideal body condition chart  has also been around for approximately 20 years and shows us the correct body shape we should be looking to achieve with our fur babies, both these tools used together help us ensure they are a healthy shape and size.

Please note the percentages the calculator will show are different for,  pups at different ages, adult dogs ideal weight, adult dogs under weight & adult dogs over weight the calculator will help you with all this information but please note these are guidelines to help you establish the correct amount you need to feed, each dog’s metabolism can be different, as can their levels of exercise and activity, they also have totally different eating habits and won’t always eat how we expect them to, they are not designed to have a set meal, at a set time and a set amount, remember as long as their tails are wagging, they are playing or going about their normal daily routine – other than not eating how we think they should, they are happy and healthy. 


This is simple, the most preferred & easiest method, is to changeover today, so yesterday you fed your dog dried or tinned “food” and today you feed raw. The reason for this is because if you start to mix up their old food with new it can increase the chance of them vomiting or having diarrhoea.

A dog is never too old to changeover to their species appropriate raw food diet and in nearly all cases people report seeing a new lease of life in their dog. But generally speaking older dogs will experience the same benefits as any other dog – improved digestion, healthy skin & coat, stronger immune system, improved stool volume & odour, any degenerative diseases such as arthritis your pet may have will also improve.

First you need to understand that diarrhea is not a disease but is simply the body’s way of getting rid of toxins. These toxins need to be allowed to be forced from the body. Most of the time, firming up the stools can do the dog more harm than good as those toxins are now being suppressed and not being allowed to leave the body fast enough.If your dog has constant watery diarrhea for more than 2-3 days and at the same time is unable to hold food or water down then dehydration is a real threat, we advise you seek professional help to identify the route cause of the diarrhea, otherwise, allow the dog to be rid of those toxins – as inconvenient or unpleasant as it may be for you. It is crucial to locate and address the cause of the diarrhea not just suppress the symptom (diarrhea) . If the stools are runny due to feeding too much organ meat or because the dog is new to the raw diet, feeding more raw bone in the form of chicken necks and/or feet will help to firm the stools back up naturally.

These claims fail to take into account that all dogs have the same internal anatomy and physiology and the same nutritional needs despite size and breed. please use the link below to find out more.

There can be a number of reasons for this and it can cause difficulties and upset for you and your fur baby.

It’s important to know and remember at this stage, that as much as dogs become very much a part of the family and even fur babies, we do have to remember, they are a totally different beast, not only do they have different eating habits, they are not designed to have a set meal at a set time and a set amount.

If this is happening during the changeover, the first thing you should know, is that a healthy dog will never starve itself, and providing your dog is playing and going about a daily routine normal – other than not eating (and of course pooping) there is nothing to worry about, healthy dogs have a natural ability to go without out food for up to 6 weeks providing they have water, I feel it’s important at this point to note that humans have the ability to survive for 3 weeks without food, providing we have water.

So if we do get a dog that refuses to eat a certain meat type, remember they are deciding not to eat (you are not starving them) you are offering perfectly good raw natural food. (In raw feeding, this is know as “playing the long game”) It’s very normal at this point for them to refuse to eat from anywhere between 4-5 days and then on the 5th or 6th day, once they work out that mum or dad isn’t going to give into them this time, they begin to try the new meat type, this doesn’t mean they will not get hungry and even produce hunger pukes (normally – yellow bile) but remember, this is their choice, and they’re doing this because they can. I read on a raw feeding forum, one experienced lady had her dog refuse to eat for 10 days, then on the 11th day decided to start eating. please note that if you feed your dog treats or other food during the “long game”  they have not gone without food and will continue to refuse to eat, ultimately we will loose the game.

It’s important to know and remember at this stage, that as much as dogs become very much a part of the family and even our fur babies, we have to remember they are a totally different beast, not only do they have different eating habits, they are not designed to have a set meal at a set time and a set amount.

This happens quite often once we get a month or so into the changeover to species appropriate raw food diets and we get customers, even after all the information regarding fake commercial foods consider putting their fur baby back on to biscuit (kibble) because when it comes to food, we are conditioned into believing we need 3 staple meals per day and automatically pass these habits onto our pets, feeling we need to see them eat and thinking that if they do they will be healthy.

But isn’t about the amount of food, it’s all about nutrition, and raw food is packed with nutrients, a method I use when trying to relay this information is, if you can imagine a body having rows and rows of test tubes and each test tube is for a different nutrient the body needs, from protein, calcium, phosphorus, magnesium, chondroitin, vitamins A, B, D etc., whatever the body requires, there is a test tube for it and when these test tubes are full, there is no hunger, so providing your dog is playing and going about their daily routine, other than the fact they are not eating (when we think or expect them to) there is nothing to be concerned about, it simply indicates that, their body is full of nutrients and doesn’t need fuelling, in other words your dog just like any human or baby will only eat when they feel hungry. It’s actually a good thing, because the body in all relevance is a machine, the digestive system, liver and kidneys are the engine and when this engine isn’t functioning it isn’t wearing down.

This is being touted even more so and pushed by media companies, due to the fact raw feeding is growing at an alarming rate and the £65 billion commercialised pet industry is panicking. The reason raw feeding is growing so quickly is because people are seeing that their dogs are much healthier, and in most cases where long term health issues have been occurring with months and even years in some cases of repeat vets visits with ineffective treatments, after switching to species appropriate raw feeding diets these issues are improved considerably.

They use the fear of bacteria in many cases to help sell products and control peoples decisions, but this is a myth made possible by our society’s pathological fear of bacteria. Of the millions of bacteria on this earth, it is estimated that less than 1% are harmful. Media and society as a whole have played up bacteria, painting it as an evil nemesis that must be stomped out with disinfectants, antibacterial everything, and unnecessary vaccination.

Raw diet critics tout this myth as a main reason for not feeding raw. Yes, there is bacteria in raw meat. Yes, this bacteria can harm you. Yes, this bacteria is sometimes shed in dogs’ feces. So if a raw-fed dog licks you, are you going to get sick? I suppose all things are possible, but on the whole: no, you will not get sick. This bacteria does not persist in the mouth of a raw-fed canine. Canine saliva contains lysozyme, an enzyme that lyses and destroys bacteria, but more importantly, the absence of plaque means the dog’s mouth is no longer a hospitable place for bacteria to inhabit. A kibble-fed dog’s mouth, however, provides the perfect environment for bacteria growth.

People proclaiming this “serious health risk” claim seem to think people are incapable of a) properly feeding their dogs and b) cleaning up after themselves. Use good hygiene practices: clean countertops and utensils used to feed dogs, and wash your hands.

Have a Question? Contact us…